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  • Corporate Social Responsibility
    • The need for CSR in South Africa
      • Unemployment
      • Poverty
      • Lack of basic needs
      • Education
      • HIV and AIDS
      • Lack of housing
      • Crime
      • Heathcare
      • Environmental concerns
      • Inequality
    • Levels of responsibility in a a business
      • Discretionary
        • The business can implement CSR at their own will
      • Ethical
        • The business needs to be ethical in the decisions it, as a whole, makes.
      • Legal
        • The business needs to abide by the law
      • Economic
        • The business needs to make a profit
    • Pros and Cons of CSR
      • Arguments for CSR
        • Problems in communities - they will leave
          • A business needs to act on problems in the communities they are based in.
            • If not, a community might have a crime problem which will lead to people avoiding the area and less money spent on the business
        • Support from communities
          • A business will receive greater support from the communities they help
        • Future generations - resources
          • Businesses that do CSR ensure that future generations will have the resources to prosper as well
        • JSE
          • It allows for businesses to be listed on the JSE
        • King Code
          • It avoids the policing of the King Code
        • Creativity -> New sources of income
          • Business that have the creativity for CSR projects often have the ability to source different avenues of income
        • Community has more money
          • A business that helps a community will give it a higher level of disposable income
            • This is more potential money spent on the business
        • Seen as ethical
          • A business that does CSR is seen to be ethical to its stakeholders 
        • Help workforce
          • A business that already has programs implemented can expand the programs to help within their workforce
      • Arguments against CSR
        • Greenwashing
          • CSR often leads to the concealing of environmental practices to stakeholders. 
            • This is called greenwashing
        • Less money in the bag
          • Shareholders see CSR as an invalid expense and less money in their pockets
        • Wastage of resources for hit and run projects
          • CSR can be seen to be unsustainable and a business is wasting resources on projects that are just “hit-and-run”
        • Can’t measure whether it works
          • It is difficult to measure whether CSR is actually benefitting the business
        • Lift responsibility from the Government
          • CSR is often said to lift responsibility from governments
        • Adds pressure from communities
          • CSR adds pressure from communities to business for CSR projects to be implemented
        • Detraction
          • CSR detracts from core business activities
    • Definition
      • CSR is about the relationship between the corporate and society and the degree to which the business impacts society
        • The idea is that the business should not just focus on its own profits, but that is has a responsibility towards the people and the environment as well
    • Sustainability
      • A business needs to:
        • Influence suppliers
          • It makes no help for a part of the business to be sustainable whilst the rest is unsustainable
        • Make society sustainable
          • A business needs to give back to the community
        • Make its own operations socially sustainable
          • BEE
          • Empowerment of workers
          • HIV and AIDS
          • Occupational health and safety
          • Trade union involvement
        • Make its own operations environmentally sustainable
          • A business needs to take the concern of the environment into consideration
    • Stakeholders
      • Definition of a stakeholder
        • Someone who has an interest in the business
      • Priority
        • HIGH:
          • If the stakeholder has a high interest and the business has a high influence
            • Employees
            • Shareholders
            • Clients
            • Suppliers
        • LOW:
          • Low influence from the business and low interest from the stakeholder
            • Trade Unions
            • Media
            • Government
    • Designing a CSR project
      • Management must communicate the need for CSR across the business
        • Management needs to create a CSR policy 
          • Management needs to communicate the CSR policy throughout the business to ensure buy-in
            • Management needs to link CSR to business success factors
              • Employees should think and brainstorm ideas for CSR initiatives
                • Inventory and resource list drawn up
                  • Implementation of the program
                    • Monitor the projects
                      • Make changes where necessary
    • 7 Principles
      • Idea of corporate citizenship
        • What is a good corporate citizen in the business’s eyes
      • Strategic intent
        • What does the business want to achieve
      • Leadership
        • Offensive CSR
        • Defensive CSR
        • How does the business implement the strategy into everyday business
      • Structure
        • Resources
      • Management
        • Management needs to ensure the resources are there
      • Stakeholder relationships
        • Maintain internal and external relationships
      • Transparency
        • Everything needs to be communicated to stakeholders, even if it is bad news

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