Macro Environment:

 

Definition: External factors that the business has no control over.

 

Includes:

·      P2.E2.S.T.L.E.

 

P Political- political problems that affect the business

E Economic- economic issues that influence the business

S Social factors- social changes that influence the business

T Technology- the advancement in technology that changes the business

L Legislation- laws of a country that have an impact on the business

E Environment- environmental impacts on the business

P2 Physical- location and surroundings that affect the business

E2 Ethical- decisions that affect the employees, clients and stakeholders

 


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