Macro Environment:

Definition: External factors that the business has no control over.

Includes:

·      P2.E2.S.T.L.E.

P Political- political problems that affect the business

E Economic- economic issues that influence the business

S Social factors- social changes that influence the business

T Technology- the advancement in technology that changes the business

L Legislation- laws of a country that have an impact on the business

E Environment- environmental impacts on the business

P2 Physical- location and surroundings that affect the business

E2 Ethical- decisions that affect the employees, clients and stakeholders